AI Prompt Engineering for Business Professionals

Overview:

Option 1 - Prompt Engineering Foundations Focus: This session, led by Ray, takes business professionals from vague requests to precise, reliable prompts.

You learn how to structure a prompt for role, context, task and format, then apply it to real writing and data tasks - finishing with a personal prompt library ready for daily use. By the end, you'll see exactly how this applies to the prompts you write every day at work, with nothing left theoretical. The pace stays practical throughout, so every idea ties back to a real task you'll use again after the webinar. The focus stays on outcomes you can apply the same day, not just concepts to remember later.

Key Benefits:

• Turn vague requests into precise, reliable prompts
• Get accurate results from AI on the first attempt
• Leave with a personal prompt library ready for daily use

OR

Option 2 - Practical Business Application Focus: Built for professionals who already use AI but want consistently better results, this session is guided by Ray. You learn the structure behind a strong prompt, the most common mistakes that quietly weaken results, and how to apply sharper prompting to writing, data and everyday business tasks. The pace stays practical throughout, so every idea ties back to a real task you'll use again after the webinar. The focus stays on outcomes you can apply the same day, not just concepts to remember later. You finish with concrete skills tied to the prompts you write every day at work, ready to use straight away.

Key Benefits:

• Fix the prompting mistakes that quietly weaken your results
• Apply structured prompting to real business tasks
• Get consistently better AI output across every task

OR

Option 3 - Easy Start with Prompt Engineering Focus: A clear, no-jargon introduction to prompt engineering for professionals new to the concept, delivered by Ray. You cover what makes a prompt work, see real examples, and practise on everyday business tasks so the skill sticks from the very first attempt. The focus stays on outcomes you can apply the same day, not just concepts to remember later. You finish with concrete skills tied to the prompts you write every day at work, ready to use straight away. Expect a hands-on pace, plenty of real examples, and time to ask questions specific to your own role. By the end, you'll see exactly how this applies to the prompts you write every day at work, with nothing left theoretical.

Key Benefits:

• Get a simple, practical starting point for prompt engineering
• Learn through real examples, not abstract theory
• Build lasting confidence writing effective prompts

Why you should Attend:

• Understand exactly why some prompts work and others don't
• Learn a repeatable structure for writing strong prompts
• See real examples applied to writing and data tasks
• Avoid the common mistakes that quietly weaken results
• Practise iterating a weak result into a strong one
• Understand data privacy and responsible-use essentials when prompting
• Build a personal prompt library you can reuse and refine

Areas Covered in the Session:

• Generative AI Explained - what it is, how it works and why prompts matter
• Reusable Project Toolkit - capture your best prompts and responses in the referenced project record file template provided, ready to organise and reuse across any AI platform
• Projects - Understand, Create and Manage - organise your files, instructions and conversations into one professional space for faster, more efficient work
• Upload a File for Analysis - know the real differences between uploading a file to a project versus a chat
• Why Prompts Matter - the real difference between a vague request and a precise one
• Structure a Strong Prompt - role, context, task and format that get accurate results
• Give Examples That Improve Results - show the AI what good output looks like
• Iterate and Refine Prompts - turn a weak first result into a strong final one
• Prompt for Writing and Editing Tasks - get sharper drafts, summaries and rewrites
• Prompt for Data and Analysis Tasks - get accurate formulas, summaries and insights
• Common Prompting Mistakes and How to Avoid Them - the errors that quietly produce weak results
• Data Privacy and Responsible Use - practical essential protections when prompting with business data
• Build Your Own Prompt Library - capture and reuse the prompts that work

NOTES:

• Topic sequence may be subject to slight variation
• All Learning Guides include a wide range of keyboard shortcuts for Windows and Mac

Who Will Benefit:

• Business Professionals who already use an AI tool but want consistently better results, as well as those new to prompting altogether
• Administrative Staff, Business Users, Analysts, Managers and Anyone who regularly works with AI tools will benefit from the structured, practical approach